Spyder is an iconic performance ski and winter sports apparel brand. Known for outfitting elite athletes and everyday enthusiasts, they came to LuckyRev to scale their Meta advertising profitably during peak seasonal windows.
Spyder has been a defining name in ski apparel since 1978. From World Cup podiums to weekend powder days, the brand has built a legacy of performance, precision, and alpine credibility that very few can match. Elite athletes and lifelong ski enthusiasts alike trust Spyder, and that trust has compounded into a brand with serious loyalty.
LuckyRev was brought in to help translate that brand equity into scalable paid media performance.
Spyder's marketing team was stretched across many initiatives. Paid social wasn't getting the dedicated focus it needed to ramp aggressively in-season and pull back efficiently in the off-season without burning budget or losing account learnings.
Without a structured seasonal ramp strategy, spend wasn't being deployed at the right time, leaving peak-season revenue on the table.
With the team stretched across other priorities, the Meta account wasn't receiving the strategic oversight needed to scale effectively.
The same assets ran too long without a testing system, limiting performance during the windows that mattered most.
LuckyRev rebuilt Spyder's Meta strategy around new customer acquisition, structured creative testing, and clean audience architecture, with dedicated strategic oversight from day one.
Moved away from in-platform ROAS to holistic MER targets, giving a true view of channel contribution.
AnalyticsWeekly creative reviews using Motion dashboard to identify winners fast and cut underperformers.
Creative StrategyClean cold/warm split with strict exclusions to ensure new customer acquisition was the priority.
Meta AdsQ4 ramp strategy with pre-built creative banks ready to deploy at season start.
StrategyA look at the creative that drove results for Spyder Active Sports.
Here's what LuckyRev delivered for Spyder Active Sports, in numbers that matter.
As a seasonal winter ski business, we needed a partner who could understand our unique needs. LuckyRev has truly transformed our online presence with unparalleled expertise in content creation and strategic planning.
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Combined performance creative with LuckyTools holistic tracking to unlock scalable new customer acquisition.
Rebuilt acquisition strategy with data-backed creative, UGC sourcing, and new customer nCPA focus.
In-platform ROAS was misleading. LuckyMMM isolated true incremental contribution and right-sized the budget.
Whether you need full-service agency management or just want access to LuckyTools for holistic reporting, we'd love to hear from you.
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