G Google Marketing Platform Certified

Google Ads Management for E-Commerce Brands

Google is one of the most powerful growth engines for e-commerce, but most agencies chase ROAS while ignoring what actually drives revenue. We manage Search, Shopping, Performance Max, Display, and YouTube using real business data to guide strategy. The result is paid media that supports the holistic growth of your business, not just strong platform metrics.

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120+

DTC Brands Scaled

$200M+

In Managed Ad Spend

25+

Years of Ecomm Experience

best sustainable activewear

Conversions don't always mean growth.

Your Google Ads account may be generating conversions, often at stronger ROAS than other channels. But conversions alone do not tell the full story. Without the right measurement, it is difficult to understand what portion of your Google budget is driving incremental growth, capturing existing demand, or simply converting existing brand interest.

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Brand search is inflating your data

In many Google accounts, 30% or more of the budget is allocated to branded search. These campaigns often show the strongest ROAS because they capture customers already looking for your brand. But if your branded ad was not there, would that click have happened organically instead? That budget could be used to drive net new customers into the funnel.

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Channel silos distort what is actually working

Google captures the last click, but the demand behind that conversion may have been created elsewhere. Channels like Meta, CTV, or upper funnel media can drive awareness that later turns into a Google search. Without a holistic view across channels, it becomes difficult to understand which investments are truly driving growth.

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Scaling Google as a demand generation channel

Most marketers overlook the strong growth levers that Google Ads offers through Demand Generation and YouTube campaigns. Expert-led strategy paired with LuckyTools data allows our team to drive growth on Google and diversify media mix from paid social channels.

Our Approach

How we manage Google Ads differently

Incremental growth, not inflated ROAS

We use Media Mix Modeling to identify which Google campaigns are driving incremental revenue versus capturing demand that already exists. Brand search is right-sized to protect efficiency, while non-brand campaigns receive the investment needed to drive new customer acquisition.

Cross-channel budget allocation

Google rarely works alone. Using our Performance Tracker, we analyze how it interacts with Meta, TikTok, CTV, and other upper funnel channels to understand which media creates demand and which captures it, helping guide smarter budget allocation.

Product feed as a growth lever

Shopping performance is only as strong as the product data behind it. We manage feeds through DataFeedWatch, optimizing titles, descriptions, images, and custom labels to improve CTR and visibility.

Holistic measurement, not platform data

Google's default attribution often over-credits branded search while undervaluing prospecting efforts. We combine LuckyTools holistic tracking, Media Mix Modeling, and post-purchase surveys to understand how Google is actually growing your business.

What's Included

Everything you need to scale profitably on Google

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Search campaign management

Brand, non-brand, and dynamic search campaigns structured to drive incremental growth. We align Smart Bidding strategies with holistic business goals so spend is directed toward the queries and audiences most likely to generate meaningful revenue.

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Product feed customization and management

Your Shopping and PMAX growth starts with your product data. We optimize your feed to best match products to the most relevant user queries and stand out in the SERP to drive the click.

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Post-purchase survey results

We review all your available sources of truth, post-purchase survey included. Dig deeper into whether your customer first found you through Search or YouTube to have clear, first-party data on the incremental impact of your Google Ads spend.

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Biweekly reviews + weekly Slack updates

You speak directly with your growth strategy team, including your senior strategist.

📦 Included at no extra cost

Product feed management, covered

Your Shopping and PMAX performance depends on your product data. We manage your product feed through DataFeedWatch as part of your package: optimized titles, custom labels, supplemental feeds, and ongoing monitoring so your products show up where they should, how they should.

We also cover the DataFeedWatch subscription cost ($100/mo value), so you save on tooling while getting better feed performance.

DataFeedWatch Google Merchant Center Custom Labels Feed Audits

Industries We Serve

Google Ads management for every vertical

From DTC e-commerce to local lead generation, we build Google campaigns around how your customers actually search and buy.

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E-Commerce and DTC

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Healthcare and Medical

🦷

Dental Practices

💪

Health and Wellness

✨

Beauty and Skincare

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Home Services

👗

Fashion and Apparel

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Food and Beverage

Every Google campaign backed by holistic analytics

Most agencies report from Google's dashboard. The problem: Google only sees what Google tracks, and its default attribution model overstates branded search while understating prospecting campaigns. LuckyTools unifies your Shopify, Google, Meta, Klaviyo, and GA4 data into a single view updated every morning, so every budget decision is based on what actually happened to your business.

Learn more about LuckyTools →

LuckyTools — Daily Performance

Blended MER

4.82

↑ 12%

Google ROAS

6.14

↑ 7%

Google Spend

$6K

↑ 5%

MonTueWedThuFriSatSun

Shopify Google Ads Meta Klaviyo GA4

FAQ

Common questions about Google & YouTube Ads

Straight answers on how we think about Google, what we actually do, and how we measure what matters.

What is the difference between ROAS and incremental revenue? +

ROAS measures how much revenue Google reports per dollar spent. Incremental revenue measures how much of that revenue would not have happened without the ad. Brand search campaigns often show strong ROAS but low incrementality because they capture customers who would have converted organically anyway.

How do you manage Performance Max campaigns? +

We structure PMax campaigns using curated asset groups organized around product categories or themes, supported by audiences aligned with your customer profile. We monitor search terms, auction insights, and channel performance alongside LuckyTools data to understand what PMax is truly contributing and ensure spend is focused on the areas driving real revenue.

Do you handle product feed management for Shopping ads? +

Yes. Feed management is included in our Google Ads service. We manage feeds through DataFeedWatch, optimizing titles, descriptions, images, and custom labels to improve match quality and CTR. We also cover the DataFeedWatch subscription cost.

How do you measure what Google Ads is actually contributing to revenue? +

We use a combination of LuckyTools holistic tracking, Media Mix Modeling, and post-purchase surveys. This gives us a view of Google's true incremental contribution that is not only dependent on what Google's own attribution model reports.

What is brand search cannibalization and how do you address it? +

Brand search cannibalization occurs when paid brand ads capture clicks that would have happened organically anyway, inflating ROAS without driving incremental revenue. We use MMM to understand the true contribution of brand search and right-size spend so it supports real revenue growth.

How much do I need to be spending on Google Ads to work with LuckyRev? +

We typically work with brands spending $25K or more per month across paid media. If you are below that threshold, LuckyTools is available as a standalone reporting and analytics product.

Ready to make Google work harder?

Whether you're spending $25K or $250K a month on Google, we'll show you where the opportunity is. Complimentary audit, no commitment, and a real conversation with a senior strategist who knows what Google should actually be doing for your DTC brand.

☆ Complimentary audit, no commitment

◎ 30-minute call with a senior strategist

◈ Google Marketing Platform Certified

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