Real insights from running media for DTC brands. No fluff. Just what we're seeing in the data and what we're doing about it.
Rising CPMs, falling ROAS, shrinking new customer ratio. Here's how to recognize the plateau and what actually moves the needle when you hit it.
Most UGC fails not because UGC doesn't work, but because the brief was bad. Here's what a high-converting brief looks like and what to stop putting in them.
MMM is having a moment. Most brands investing in it don't know how to act on the output. Here's what it's actually good for and where it falls short.
Performance Max is powerful and also a black box that will steal budget from things that work if you let it. Here's our current framework.
CTV isn't for every brand. Here's the honest criteria: brand volume, creative requirements, CAC tolerance, and how to actually measure it.
When you add a new channel, blended CAC often goes up short-term. This scares brands into pulling back. Here's why that's usually the wrong call.
Three dashboards, three different numbers for the same KPI. This isn't a data problem. It's a stack problem. Here's what it actually costs you.
The first 30 days tell you almost everything. Creative decay curves, audience overlap, frequency vs. reach, spend concentration risk. Here's our audit playbook.
