Biaggi Luggage Achieves 58% Revenue Growth YoY
Biaggi makes premium lightweight foldable luggage designed for frequent travelers. They were growing but struggled to scale Meta ads profitably with an over-reliance on discount-driven creative.
Biaggi makes premium lightweight foldable luggage designed for frequent travelers. They were growing but struggled to scale Meta ads profitably with an over-reliance on discount-driven creative.
Biaggi is the go-to luggage brand for frequent travelers who demand lightweight quality without sacrificing style. Their foldable luggage line has a devoted following, but their Meta strategy wasn't reflecting their premium positioning.
Over-reliant on discount-driven creative and retargeting warm audiences, Biaggi needed a partner who could unlock profitable new customer acquisition and build a creative system that matched their brand.
Over-indexed on retargeting warm audiences. New customer acquisition was expensive and inconsistent. Creative had gone stale, same lifestyle shots running for 6+ months with no data-driven refresh cycle.
Budget was concentrated on existing customers and warm audiences, limiting investment in the cold prospecting needed to grow the customer base.
Existing ad assets had been in rotation too long without a testing system to identify and scale fresh creative.
Biaggi was launching new product lines that required purpose-built creative: direct-response ads that could introduce unfamiliar products and convert cold audiences efficiently.
LuckyRev rebuilt Biaggi's creative pipeline with authentic UGC and testimonial-style ads, set strict exclusions to focus budget on cold acquisition, and implemented a monthly creative refresh cycle.
nCPA as north star metric with strict warm exclusions to ensure budget drove genuine new customer growth.
Meta AdsSourced authentic traveler testimonials and unboxings, content that converted cold audiences efficiently.
Creative StrategyBuilt lookalike audiences off best customer LTV segments to find high-quality new customers at scale.
Meta AdsDaily holistic dashboard tracking MER alongside platform ROAS for full visibility.
AnalyticsA look at the creative that drove results for Biaggi Luggage.
Here's what LuckyRev delivered for Biaggi Luggage, in numbers that matter.
Lea is a consummate professional at the top of her game. We transformed from a struggling ecommerce brand looking for direction to one of the leaders in our space in terms of ROAS and profitability.
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