AMO Denim Increases Net Revenue by 65% YoY
AMO Denim is a premium women's denim and clothing brand with a focus on quality and responsibly-sourced fabric. LuckyRev helped AMO scale ad spend profitably across Meta, Google, YouTube, and Pinterest.
AMO Denim is a premium women's denim and clothing brand with a focus on quality and responsibly-sourced fabric. LuckyRev helped AMO scale ad spend profitably across Meta, Google, YouTube, and Pinterest.
AMO Denim is a premium women's denim and clothing brand with a focus on quality and responsibly-sourced fabric. With a strong product and loyal customer base, AMO needed a growth partner who could scale paid media profitably without compromising the brand's premium positioning.
In an unstable economy paired with a saturated women's apparel market, AMO Denim faced the challenge of sustaining business growth year over year. Scaling profitably required finding the right diversified media mix and correcting inefficiencies in how existing budget was being spent.
Women's apparel is one of the most competitive DTC categories, making new customer acquisition increasingly expensive.
Budget was over-concentrated on brand search, capturing demand that would have converted organically.
AMO was not yet active on Pinterest, leaving reach and lower-CPM opportunities untapped.
LuckyRev helped AMO scale ad spend profitably by finding the optimal diversified media mix across Meta, Google Ads, YouTube, and Pinterest, with a focus on new customer growth throughout.
Reoptimized and tightened AMO's Google budget to correct previous branded overspend. Reduced brand search CPC by 56% and spend by 52%, while purchases on brand terms increased 18%.
Diversified campaign types with tighter remarketing exclusions across all acquisition campaigns. Grew Meta investment 87% YoY in H1 2024 while driving 110% more revenue in-platform and 183% more new customer revenue in the client's MTA platform.
Pinterest was a new paid channel for AMO. LuckyRev guided the launch, targeting lower CPMs and a natural fit for the brand's aesthetic. Since launch, Pinterest has delivered a 4.58x ROAS and CPMs 88% lower than Meta, with strong Pin saves signaling organic amplification.
Performance was tracked through both the client's preferred MTA platform and LuckyRev's MMM, giving AMO confidence to scale new channels backed by data rather than in-platform metrics alone.
Performance across all paid channels, measured through in-platform data.
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Combined performance creative with LuckyTools holistic tracking to unlock scalable new customer acquisition.
Rebuilt acquisition strategy with data-backed creative, UGC sourcing, and new customer nCPA focus.
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