Effective A/B Testing with Sebastian Cruz Couture
Sebastian Cruz Couture is a luxury menswear brand specializing in bespoke suits and formalwear. High AOV, discerning clientele, and a brand where creative quality is non-negotiable.
Sebastian Cruz Couture is a luxury menswear brand specializing in bespoke suits and formalwear. High AOV, discerning clientele, and a brand where creative quality is non-negotiable.
Sebastian Cruz Couture is built on a simple idea: that a great suit changes how you carry yourself. Every piece is handcrafted with old-world precision and designed for discerning clients who refuse to compromise on quality, fit, or heritage. The brand has earned a reputation that speaks for itself in the competitive world of luxury menswear.
LuckyRev was brought in to build a paid media presence worthy of the brand's reputation.
Selling exclusively online with a high AOV meant every ad dollar had to work harder. Acquiring a new customer at a viable cost through paid media required precision in both targeting and creative.
With premium price points, there is little room for inefficiency. Every click and conversion had to be earned through precise targeting and compelling creative.
Sold exclusively through digital channels, the brand had to overcome purchase hesitation entirely through paid media and the on-site experience.
High price points mean a smaller addressable audience, targeting and creative had to work harder.
LuckyRev targeted high-intent luxury audiences and kept creative aligned with the brand story.
Campaign-style imagery and video that felt fashion-editorial, premium without sacrificing performance.
Creative StrategyHigh HHI, fashion-forward, occasion-based targeting to reach the right buyers at the right moment.
Meta AdsRan a strict A/B test comparing Website-only vs. Website + Shops placement with identical budgets and ad content, isolating placement as the sole variable.
Meta AdsEven for a high AOV brand, Website + Shops significantly outperformed across CPM, CTR, cpATC, purchase volume, CPA, and ROAS, becoming the foundation of the media strategy.
Meta AdsA look at the creative that drove results for Sebastian Cruz Couture.
Here's what LuckyRev delivered for Sebastian Cruz Couture, in numbers that matter.
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Combined performance creative with LuckyTools holistic tracking to unlock scalable new customer acquisition.
Rebuilt acquisition strategy with data-backed creative, UGC sourcing, and new customer nCPA focus.
In-platform ROAS was misleading. LuckyMMM isolated true incremental contribution and right-sized the budget.
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