LuckyRev improved efficiency without sacrificing sales momentum. Optimized campaigns and strategic media shifts drove results that surpassed the initial forecast and set the stage for continued growth.
This mom-founded breastfeeding apparel brand is built around affordability and functionality. Its mission is to help moms nurse or pump comfortably without lifting their shirt or using a cover, offering everyday essentials that blend discreet access with comfort and wearability throughout the breastfeeding journey.
With maternity having such a short customer window, they needed an efficient media approach that also focused on targeting new customers into the funnel.
The forecast results were showing a downward trend, creating urgency to reverse performance and unlock growth efficiently. Paid media was heavily weighted toward branded and returning users, limiting new customer acquisition in a fast-moving category. At the same time, gaps in Meta data clouded performance visibility, making it difficult to isolate true impact and optimize campaigns for scalable growth.
Each month, actual results came in ahead of forecast. The work wasn't about reversing a decline overnight; it was about continuously improving efficiency so that the forecast itself could be revised upward over time, reflecting a stronger growth trajectory than the model originally projected.
Top-line sales were trending downward, creating urgency around reversing trajectory without overspending.
Budget skewed toward branded and returning users, limiting new-customer expansion in a short lifecycle category.
Data inconsistencies in Meta clouded performance visibility, making it difficult to isolate true incremental impact.
Internally, we leveraged media mix modeling to identify true incremental drivers. Externally, we aligned on forward-looking sales forecasts to reset expectations, reallocate investment with confidence, and validate performance against clear revenue benchmarks.
Rebuilt measurement through our forecasting tool and MMM to eliminate misleading platform attribution and quantify true channel-level revenue impact.
Data & AnalyticsControlled and optimized media investment to restore efficiency before scaling. Structural optimizations and improved campaign foundations stabilized performance and rebuilt momentum.
Paid SocialRestructured campaigns to separate brand and non-brand, exclude past purchasers, and prioritize first-time customer acquisition in a short lifecycle category.
Paid SearchScaled only where incremental revenue was validated, maintaining disciplined spend controls to improve MER without sacrificing sales velocity.
Media StrategyLuckyRev's initial forecast showed the brand trajectory heading negative. After 3 months of partnership, the updated model reflected positive trends.
LuckyRev's initial forecast model, built at the start of the partnership. The brand trajectory was heading toward negative performance.
The updated model after 3 months of partnership. Positive trends emerged across revenue and efficiency, reflected in the revised forecast.
Q4 net sales materially outperformed the revenue forecast, confirming a stronger growth trajectory heading into 2026.
Combined performance creative with LuckyTools holistic tracking to unlock scalable new customer acquisition.
Rebuilt acquisition strategy with data-backed creative, UGC sourcing, and new customer nCPA focus.
In-platform ROAS was misleading. LuckyMMM isolated true incremental contribution and right-sized the budget.
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