How JJwinks Achieved a 122% Increase in New Customers
JJwinks was co-created by two women looking for modest but flattering loungewear that allows you to go bra-free without showing the 'headlights.'
JJwinks was co-created by two women looking for modest but flattering loungewear that allows you to go bra-free without showing the 'headlights.'
JJwinks was born from a real need: modest, flattering loungewear that lets you go bra-free without the worry. Co-created by two women who couldn't find what they were looking for, the brand blends buttery-soft fabrics with a fit that customers have called life-changing. Once people try JJwinks, they don't go back.
That loyalty was a strength, and a starting point. To scale, JJwinks needed to break through to new customers beyond their core fanbase. LuckyRev built the strategy and the creator system to do it.
JJwinks had a loyal customer base but struggled with driving sustainable new customer acquisition against stiff competition in the loungewear space. Over-indexed on retargeting existing customers at the expense of cold prospecting.
The brand had great product and real customer enthusiasm, but no pipeline of edited creative assets ready to run as performance ads across multiple formats and channels.
Without a cold acquisition strategy, the brand was recirculating existing buyers rather than growing the base.
Growth was concentrated in Meta with no presence on YouTube, Pinterest, or Google, leaving significant acquisition volume untapped.
LuckyRev helped determine MER goals given the strong LTV driven by loyal customers, which opened immediate opportunities to scale. Built a UGC creator system to identify, scale, and cut creators with data.
Set holistic MER targets that justified scaling new customer CAC given JJwinks' strong LTV.
AnalyticsRebuilt targeting to exclude warm audiences and focus 100% of acquisition budget on cold prospecting.
Meta AdsIdentified top-performing UGC creators, scaled fast, cut non-performers, a systematic flywheel.
Creative StrategyEdited UGC, statics, GIFs, and hi-fi video across every format.
Creative EditsA look at the creative that drove results for JJwinks.
Here's what LuckyRev delivered for JJwinks, in numbers that matter.
LuckyRev has become a true partner to our e-commerce business. They quickly grasped the ethos of our brand and have been sensitive to our MER goals, responsibly making sure each dollar spent is getting us to a profitable place.
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Combined performance creative with LuckyTools holistic tracking to unlock scalable new customer acquisition.
Rebuilt acquisition strategy with data-backed creative, UGC sourcing, and new customer nCPA focus.
In-platform ROAS was misleading. LuckyMMM isolated true incremental contribution and right-sized the budget.
Whether you need full-service agency management or just want access to LuckyTools for holistic reporting, we'd love to hear from you.
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