🔍

Google Marketing Platform CERTIFIED

Google Ads Management for E-Commerce Brands

Google is a massive growth lever for DTC. But most agencies optimize in a silo, chasing ROAS on a dashboard while ignoring what is actually driving revenue. We manage Search, Shopping, PMAX, and Display with a clear view of what Google is doing for your business holistically.

Get Your Free Audit →See Case Studies

$200M+

Managed Spend

120+

Brands Scaled

99%

Forecast Accuracy

best dtc marketing agency

🔍

Conversions don't always mean growth

Your Google Ads account is generating conversions. But how much of that revenue is truly incremental? Without the right measurement, it's hard to know what Google is actually contributing versus what would have happened anyway.

💥

Brand search can cannibalize organic

When 30 to 40% of your Google budget goes to branded terms, ROAS looks great on paper. But many of those clicks were coming to you organically. That spend could be driving net-new customers instead.

🫣

Channel silos hide the full picture

When Google and Meta are optimized in isolation, nobody sees how the channels interact or where budget should shift. Cross-channel visibility turns guesswork into strategy.

📊

PMAX needs measurement it doesn't provide

Performance Max bundles Shopping, Search, Display, and YouTube into one campaign. Google reports the conversions, but can't tell you which format is doing the work. Media Mix Modeling can.

OUR APPROACH

How we manage Gogle Ads differently

Incremental growth, not inflated ROAS

We use Media Mix Modeling to understand which Google campaigns drive new revenue versus capturing demand that already exists. Brand search gets right-sized. Non-brand gets the budget it deserves.

Cross-channel budget allocation

Google doesn't operate in a vacuum. We analyze how Google interacts with Meta, YouTube, and CTV to find the optimal media mix. When Meta drives awareness, Google captures demand. We make sure the handoff is seamless.

Product feed as a growth lever

Your Shopping performance is only as good as your product data. We manage feeds through DataFeedWatch, optimizing titles, descriptions, custom labels, and supplemental feeds to improve visibility and conversion rates.

Holistic measurement, not last-click

Google's default attribution overstates branded search and understates prospecting. We cross-reference LuckyTools holistic tracking, Media Mix Modeling, and post-purchase surveys to know what Google is actually doing for your business.

WHAT'S INCLUDED

Everything you need to scale profitably on Google

🔍

Search campaign management

Brand, non-brand, and dynamic search campaigns structured for incremental growth. Smart Bidding strategies aligned with your holistic business targets.

🛒

Product feed customization and management

Your Shopping and PMAX performance starts with your product data. We manage feeds through DataFeedWatch, optimizing titles, descriptions, custom labels, and supplemental feeds to maximize visibility and conversion rates.

🧪

Post Purchase survey results review

We review all your available sources of truth, the post-purchase survey included. Dig deeper into whether your customer first found you through Search or YouTube.

📊

Biweekly reviews + weekly Slack updates

You speak directly with your senior growth strategist. No junior account managers. No layers.

🛍️ Included at no extra cost

Product feed management, covered

Your Shopping and PMAX performance depends on your product data. We manage your product feed through DataFeedWatch as part of your package: optimized titles, backgrounds, custom labels, supplemental feeds, and ongoing monitoring so your products show up where they should, how they should.

We cover the DataFeedWatch subscription ($100/mo value) as part of your agency package.

Every Google campaign backed by holistic analytics

Most agencies report from Google's dashboard. The problem: Google only sees what Google tracks, and its default attribution model overstates branded search while understating prospecting campaigns. LuckyTools unifies your Shopify, Google, Meta, Klaviyo, and GA4 data into a single view updated every morning, so every budget decision is based on what actually happened to your business.

Learn more about LuckyTools →

PAID SEARCH Ads Results

What happens when measurement meets media buying

+48% ROAS QoQ

8-Figure Brand

How LuckyMMM Helped a Brand Achieve Optimal Brand Search Spend

This brand was spending upwards of 40% of Google Ads budget towards brand search. LuckyRev hypothesized this spend was being wasted, and could be reinvested into more incremental campaigns.

+65% Revenue YoY

AMO Denim

How AMO Denim Increased Their Net Revenue by 65% YoY

As growth partners, LuckyRev helped AMO scale ad spend profitably by finding the optimal diversified media mix across paid channels Meta, Google Ads, YouTube, and Pinterest.

+129%

Bobbie

129% new customers YoY with Creative Strategy and LuckyTools

Combined performance creative with LuckyTools holistic tracking to unlock scalable acquisition.

View All Case Studies →