Stop Chasing Impossible Revenue Goals at Unrealistic Efficiency Targets

Finally visualize the real relationship between your paid media spend, MER targets, and revenue goals with our free Spend/MER Grid Calculator.

Sound Familiar?

Setting 3.5x MER targets while expecting 50% revenue growth
Comparing current efficiency to "the good old days" of low CPMs
Cutting spend to improve MER, then wondering why revenue dropped
Board demanding both scale AND efficiency improvements

Used by growth marketers to align stakeholder expectations and set realistic goals.

Get Free Access

Request your free Spend/MER Grid Calculator

WHAT YOU'LL GET:

✓Interactive Google Sheet for scenario planning

✓Visualize spend vs. MER tradeoffs instantly

✓Set realistic revenue goals based on efficiency

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Why Marketers Use Our Spend/MER Grid

Stop guessing. Start planning with data-driven scenarios that actually reflect reality.

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Pre-Built Scenarios

From conservative growth to aggressive scaling, see exactly how different spend levels impact your MER and revenue potential.

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Real-Time Calculations

Adjust your inputs and instantly see how changes to spend or MER targets affect your revenue projections and profitability.

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Stakeholder Alignment

Finally have a visual tool to show leadership why you can't maintain 4x MER while doubling revenue. Data beats opinions.

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Opportunity Identification

Discover the "sweet spot" where incremental spend drives meaningful revenue without tanking efficiency.

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Scenario Planning

Model best-case, worst-case, and realistic scenarios to prepare for quarterly planning and board presentations.

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Fully Customizable

It's a Google Sheet - modify formulas, add your own data, and customize to match your specific business model.

"LuckyRev's Spend/MER Grid completely changed how we approach growth planning. We went from endless debates about efficiency vs. scale to having data-driven conversations. Our board finally understands why we can't have 4x MER and 100% YoY growth simultaneously."

VP of Growth, $50M DTC Brand

Frequently Asked Questions

What exactly is MER and why does it matter?
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MER (Marketing Efficiency Ratio) is your total revenue divided by total marketing spend. Unlike ROAS, which only looks at attributed revenue, MER gives you the full picture of your marketing efficiency. It's the metric that actually matters for profitability.

How is this different from a basic ROAS calculator?
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Our Spend/MER Grid shows the relationship between spend levels and efficiency across multiple scenarios simultaneously. You can see how efficiency naturally decreases as you scale spend, helping set realistic expectations that a ROAS calculator can't provide.

Do I need any special software to use this?
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No! It's a Google Sheet that works in any browser. You'll get a link to make your own copy that you can edit, share with your team, and customize however you need.